“THE RESPONSE HAS BEEN OVERWHELMINGLY POSITIVE!”

Cracker Barrel CEO Julie Masino referred to those who object to the rebrand as a “vocal minority”. The fact that millions of Americans hated their rebrand didn’t matter. They still saw you as an irrelevant minority. But people are starting to realize that Cracker Barrel couldn’t care less about the values of their customers. Promoting The WOKE Agenda matters more than cashflow.

As Robby Starbuck revealed in his exposé of Cracker Barrel, they’ve been going WOKE for the last 15 years. So it’s no surprise to anyone that a White Christian Heterosexual Man on their logo had to go. And now the interior of their restaurants look as soulless as an IHOP designed by fellow WOKE-ster Joanna Gaines. Genuine Americana was replaced with generic home staging props.

The CEO of Cracker Barrel doesn’t care about your traditions, and she doesn’t care about her company’s own history and tradition, either. She worked at Taco Bell and Mattel. She has no connection to Cracker Barrel, so she threw it all out the window. 50 years of homespun décor was sacrificed to make Cracker Barrel just one more homogenized and forgettable corporate franchise. [And yes, Taco Bell’s personality has also been erased.]

This steady encroachment of WOKE values might explain why, over the last 5 years, Cracker Barrel has shed 2/3rds of its value. Because the Liberals who infiltrated Cracker Barrel remade it in their own image. Instead of concentrating on better food and better service, their focus has been on Gay Pride and Drag Queens. That’s not why people go to Cracker Barrel.

The people have spoken, and Julie Masino blew them off. Even massive losses didn’t deter her. So maybe they need to lose a billion before they take us seriously. Let the boycott begin.