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Meet the CEO of Cracker Barrel: The most out-of-touch corporate leader in America today.
This Cracker Barrel is right off the freeway, and is surrounded by tons of warehouses and industrial parks. Will the men and women who work there still want to eat here when they see the new look?
Making something intentionally uglier is 100% wokeness. So this is indeed a a woke rebrand of Cracker Barrel. That is, I think, a perfectly valid way of describing it.
You have a liberal woman who's never eaten at a Cracker Barrel in her life coming in and getting rid of everything traditional and old and charming about the place just for the sake of it. That's wokeness to a T. So, yeah, this is a woke rebrand for sure.
