You Thought Cracker Barrel’s Rebrand Wasn’t Woke? Think Again.
The fallout continues over Cracker Barrel gate. This is pure chronological snobbery to use a term coined by I think CS Lewis; The idea that today is automatically superior to yesterday just because we are farther along in the chronology of events and therefore we have to change everything.
We talked yesterday about Cracker Barrel and its woke rebrand.
Actually I've heard a number of conservatives say that the rebrand isn't woke, that it's kind of silly to call it woke. It's cuz it's bad and ugly but it's not woke.
You know, all they did was take all the character and personality and history out of the brand and make it generic and soulless, but that's not woke. They took the old guy off the logo, but they didn't replace him with a a gay furry or an indigenous trans bisexual or whatever. So, it's not woke is is the you know what some conservatives are saying.
That's a misunderstanding of wokeness. You know, wokeness does not have to be overtly political. Wokeness doesn't have to it doesn't have to destroy and then replace the thing that it destroyed with a trans person or a gay pride flag. Wokeness is the act of destruction itself. It's the emptying of the thing. It's the hollowing out of something.